Steve Jobs: Outstanding Data Janitor who lived in the 21 century and made
of our faulty sense of reality a glossy and soothing screen.

Cutting through Steve Jobs Zen Code.

Mysticism and rationality

In an interview with Fast Company Walter Isaacson, Steve Jobs’ biographer, stated: “His whole life is a combination of mystical enlightenment thinking with hardcore rational thought”.

The cave of platonic essences: Deceitful jolly purity.


Paganism and Secularism.

Steve Jobs and Paul Rand aesthetics.

Genius and Simplicity.

We might be tempted to think that it takes a genius to put such a large amount of people in a soporific state of awe, of stupefaction and cheerful idiocy. But when the tools for achieving this ‘feast’ are secrecy and tapping into the unconscious, genius becomes the labor of a refined passionate and disciplined cunning.

Steve Jobs, PR and passion.



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Ulysses Alvarez Laviada

Genuine tragedies in the world are not conflicts between right and wrong. They are conflicts between two rights. Friedrich Hegel.